WTTC is expanding ahead of its Global Summit in Malta, with ClubMed Lifestyle Group joining a growing roster of tourism heavyweights. More significantly, destinations are also joining the Council, potentially creating a stronger public-private model where governments experience global tourism cooperation through the eyes of business rather than politics. SOURCE: WTTC Is Growing Fast – and ClubMed Lifestyle Group Is the Latest Global Tourism Heavyweight to Join BY: eTurboNews
WTTC stands for the World Travel & Tourism Council.
ClubMed's membership signifies growing collaboration between tourism businesses and destinations, enhancing global tourism cooperation.
The WTTC Global Summit will be held in Malta.
WTTC's growth fosters a stronger public-private model, allowing governments to engage with tourism from a business perspective.