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WTM Spotlight Riyadh puts communities and heritage at the heart of Saudi Arabia’s experience economy

Published 2026-09-09

Saudi Arabia has an opportunity to establish a new benchmark for experience-led tourism by placing its communities, culture and heritage at the centre of destination development, tourism leaders said today at WTM Spotlight Riyadh.

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Frequently Asked Questions

What is WTM Spotlight Riyadh?

WTM Spotlight Riyadh is an event focused on promoting experience-led tourism in Saudi Arabia, emphasizing community and cultural heritage.

How can Saudi Arabia enhance its tourism experience?

By placing communities, culture, and heritage at the center of tourism development, Saudi Arabia can create a unique and engaging experience for visitors.

What role do tourism leaders play in this initiative?

Tourism leaders provide insights and strategies to ensure that community involvement and cultural heritage are prioritized in the tourism sector.