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S Hotels & Resorts Invites Travellers to Reclaim the Luxury of Time

Published 2026-08-19

With so many demands on our time, S Hotels & Resorts is inviting travellers to reclaim that most precious of commodities, whether they’re burned out and ready for an end-of-year reset or simply looking to recharge before the festive season. The hospitality group’s ‘It’s About Time’ campaign serves as a tropical off-switch for the tired mind. A lifestyle brand known for its soulful hospitality, SAii Hotels & Resorts brings its new campaign to life across its entire portfolio in Thailand and the Maldives, from the castaway allure of Phi Phi and Phuket’s family-friendly escapes to the adults-only hideaway of Koh Samui and the barefoot ease of the Maldives.

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Frequently Asked Questions

What is the 'It's About Time' campaign?

The 'It's About Time' campaign by S Hotels & Resorts invites travellers to reclaim time and offers a reset for those feeling burned out.

Where is the campaign being implemented?

The campaign is being implemented across the entire portfolio of SAii Hotels & Resorts in Thailand and the Maldives.

Who is the target audience for this campaign?

The campaign targets travellers looking to recharge before the festive season or those needing an end-of-year reset.

What type of experience does S Hotels & Resorts offer?

S Hotels & Resorts is known for its soulful hospitality, providing a luxurious and rejuvenating experience for guests.