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Hong Kong Tourism Board unveils new UK strategy to build on strong visitor growth

Published 2026-09-04

As Asia’s World City, Hong Kong seamlessly pairs a high-paced urban centre, famed for its globally acclaimed bars and Michelin-standard dining, with serene coastal escapes, rugged mountain trails, and a tapestry of distinct neighbourhoods and outlying islands, each offering a unique sense of discovery. On the back of sustained growth from the UK market, Hong Kong is launching a fresh strategy encouraging travellers to not just visit but stay longer and venture further to discover just how much can be found “Only in Hong Kong”.

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Frequently Asked Questions

What is the new strategy from the Hong Kong Tourism Board?

The new strategy aims to encourage UK travellers to stay longer and explore more of Hong Kong's diverse attractions.

Why is the UK market important for Hong Kong tourism?

The UK market has shown sustained growth, making it a key focus for the Hong Kong Tourism Board to enhance visitor experiences.

What types of experiences can visitors expect in Hong Kong?

Visitors can enjoy a mix of urban excitement, Michelin-star dining, serene coastal escapes, and rugged mountain trails.