Appetite for an experiences roll-up has long existed, but Covid put plans on ice. Now P&Ls have had a chance to rebound, and the timing is perhaps even better today, with experiences positioned as a counter-AI play.
The Flagship Group has made its first three acquisitions focused on creating an experiences roll-up.
Plans were delayed due to the impact of Covid on financial performance.
With P&Ls rebounding, experiences are seen as a strong counter to AI trends.
An experiences roll-up aims to consolidate various experience-based businesses to enhance growth and market presence.