New CEO Dominic Dragisich says Choice's build-and-buy era is over. His formula is to grow U.S. room count, close the revenue-generation gap with peer brands like Wyndham, and sell real estate it doesn't need to own.
Dominic Dragisich aims to grow U.S. room count, close the revenue gap with competitors, and sell unnecessary real estate.
It signifies a shift away from aggressive expansion through acquisitions, focusing instead on optimizing current assets and growth.
$450 million worth of hotels that are considered non-essential to their operations.