No matter how you parse the numbers, Booking Holdings' B2B business appears to be a lot larger than the travel industry previously understood. Its in-process reorganization could have significant implications for OTA competition.
Booking Holdings' B2B business is reportedly much larger than previously understood, indicating a strong competitive position in the OTA market.
Recent estimates suggest that Booking Holdings leads Expedia in room nights, highlighting its dominance in the B2B sector.
The reorganization of Booking Holdings' B2B operations could reshape competition in the OTA space, affecting market dynamics and strategies.