Call it "direct booking" if you like, but the reservation still runs on Airbnb's platform. And Airbnb's take rate now seems variable.
Airbnb is testing reduced fees for hosts who secure bookings directly, incentivizing them to bring their own guests.
While the take rate for Airbnb may vary, the pricing for guests could remain similar as the platform still handles the reservations.
This approach may lead to a more flexible revenue model for Airbnb, potentially increasing host loyalty while still utilizing their platform.